As the game of golf’s brightest star continues to find his way, the PGA Tour is looking to promote some of their newest heroes in their latest ad campaign. Without the usual impact of Tiger Woods, the Tour’s new campaign will feature four of golf’s rising stars – Dustin Johnson, Rickie Fowler, Graeme McDowell and Matt Kuchar.
The four 30-second commericals will be told from the perspective of the fans using actual quotes about why they like these players. In Dustin Johnson’s commercial, viewers will get to know Dustin in another light as he showcases his training regimen while fans voice he’s “part of that new group,” “built the perfect swing,” and “he can crush a ball”.
Other commercials will highlight Rickie Fowler as a “new and different” and a “trend-setter;” Graeme McDowell as “a guy I’d like to hang out with,” “having his own style;” Matt Kuchar as being “the real deal” and “when he wins you feel like you’re winning too.” These ads will air on network and cable TV golf programming like CBS, NBC and Golf Channel.
Click here to view these commercials.