Looks like former PGA Tour player “Disco” Dick Zokol may have the last laugh after all. Not only was Richard Zokol recently named to the Canadian Golf Hall of Fame, but his penchant for listening to music on the golf course could be finally reaching mainstream acceptance. Many golf fans dubbed Zokol as “Disco Dick” for his penchant for wearing headphones during tournaments so he could listen to music between shots.
Now PUMA Golf has released two styles of earphones, including the PUMA Pro-Performance sport buds, which can be used during a work out, practice, warm up or round of golf. The Pro-Performance is mic compatible with most phones, computers and audio devices to play, pause, change volume and even answer calls. These performance sport buds come in black, pink and vibrant orange.
The company is also offering the PUMA El Diego, an in-ear earphone with foam ear-tips for comfort and fit. The El Diego is available in black, pink, vibrant orange and red.
“We are always looking for innovation, and unique ways to develop our business that push the industry forward,” said Cobra PUMA Golf President Bob Philion. “We recognize that not only our athletes, but our fans, are listening to music on a regular basis, on and off the course. The PUMA Golf Audio Collection fulfills a major opportunity in the market; bringing advanced technology to the golf course in a very relevant and fun way.”
To help consumers get their golfing playlists started, PUMA Golf has set up the PUMA Golf Beats application on their Facebook page. Fans can stream playlists from top professional golfers such as LPGA star Lexi Thompson and PGA Tour stalwarts Rickie Fowler and Jonas Blixt. The PUMA Pro-Performance retails for $79.99 and the PUMA El Diego costs $59.99. Both are available at specialty golf retailers. Learn more at the PUMA Golf website.
Rickie Fowler is currently ranked 22nd in the FedEx Cup Playoff points race. He finished second at the Waste Management Phoenix Open in February and at the the Memorial Tournament presented by Morgan Stanley. In addition to his success on the golf course, he’s developed a solid social media following with over 25,000 followers on Twitter.
Recently he shared some breaking news on his soon-to-be-released Titleist 910 driver to his Twitter audience. He said it could be adjusted upright or flat with an open or closed face. He added there are 16 different settings to choose from. The formal introduction by Titleist is expected in the fall.
Fowler’s distinctive hairstyle and clothing, along with his sweet swing, have attracted one of the youngest fan bases among PGA Tour players. His reach in this demographic creates a perfect opportunity to cultivate this popularity and leverage his sponsors such as Titleist and Puma via social media.
Call it the Rickie Fowler affect, or more likely call it a tactical golf business decision. Whatever the scenario, Folwer sponsor Puma has signed an agreement to acquire 100 percent of the golf equipment brand Cobra Golf from Acushnet Company. This leads to the eventually pairing of two of the hottest names on the PGA Tour – Puma’s Rickie Fowler and Cobra’s Camilo Villegas. The acquisition includes the Cobra golf brand as well as related inventory, intellectual property and endorsement contracts and is subject to customary closing conditions and regulatory approvals.
“Through the acquisition of Cobra Golf, we reinforce Puma’s commitment to our sports performance business by strengthening our growing and successful Golf category,” said Jochen Zeitz, chairman and chief executive of Puma.
Based in Carlsbad, Cobra Golf was founded in 1973 and produced one of the first utility clubs, the Baffler. This leadership and innovation continues today with recent releases such as the new ZL and S2 Drivers, as well as the Baffler Rail Hybrid. In 1996, Cobra Golf was acquired by American Brands Inc. (later renamed Fortune Brands) and has since then been managed together under the Acushnet Company umbrella with its other golf brands, including Titleist.
Pending regulatory approval, the effective date of the acquisition of Cobra Golf is expected to be in the second quarter of 2010. Financial terms of the transaction will not be disclosed.