Paula Creamer often plays with a pink golf ball, while orange golf balls are now hard to find as white dominates on golf tours around the world. But Srixon is reintroducing color to the golf ball, this time with some science behind it.
The Z-Star and Z-Star X Yellow golf balls are just what the name promises – with all the visibility that comes with. But Srixon, the golf arm of massive Japanese company SRI Sports, put its research and development staff to work on the visual elements of stress and athletic performance. The new balls were the result.
“By tapping into the psychology of hitting each shot and the visualization and calming effect at address, the Z-STAR”! and Z-STAR”! X Tour Yellow golf balls incorporate the science of visual perception with the psychology of color effect on the human brain,” Srixon noted in a press release. “Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief; therefore Srixon has combined the two colors based on these findings to tap into the player’s mind and expand the benefits of playing a better ball.”
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