If the economy wasn’t difficult enough, it seems mother nature is now piling on against golf courses this season. According to golf business research company Pellucid, the widespread heat throughout the country during the month of July brought an unexpected and unfavorable downturn by 5 percent in Golf Playable Hours (GPH) as compared to July 2009. That completely erased the previous slight Year-to-Date (YtD) GPH favorability with the July YtD GPH measure now registering flat vs. year ago.
The PGA of America PerformanceTrak numbers for June are showing YtD Rounds are down 2% continuing to be driven by declines at the two ends of the price spectrum: Private (-3%) and Muni/Military/Univ (-2%). Golf Fee revenue YtD showed a slight improvement to – 4% driven by all segments except Private. Looking at the Golf Fee rate performance YtD, they report that it’s $28 and slightly up (+2%) vs. year ago. This creates a slight inconsistency in that rounds are only down 2% and rate is up 2% which means something else is contributing to the 4% Golf Fee revenue decline.
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