Rickie Fowler is currently ranked 22nd in the FedEx Cup Playoff points race. He finished second at the Waste Management Phoenix Open in February and at the the Memorial Tournament presented by Morgan Stanley. In addition to his success on the golf course, he’s developed a solid social media following with over 25,000 followers on Twitter.
Recently he shared some breaking news on his soon-to-be-released Titleist 910 driver to his Twitter audience. He said it could be adjusted upright or flat with an open or closed face. He added there are 16 different settings to choose from. The formal introduction by Titleist is expected in the fall.
Fowler’s distinctive hairstyle and clothing, along with his sweet swing, have attracted one of the youngest fan bases among PGA Tour players. His reach in this demographic creates a perfect opportunity to cultivate this popularity and leverage his sponsors such as Titleist and Puma via social media.