Your golf clubs could be seriously hurting your golf game, according to a new study release at the PGA Merchandise Show in Orlando, Florida. Nearly 6,000 golfers of all skill levels across the country took part in the survey, which indicated that up to 90% of US golfers may be playing with clubs that do not fit them properly. The findings show players who were custom fit using new technologies such as launch monitors experienced drastically better results than golfers who were not custom fit.
“This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast to coast and the majority had no idea of what true custom fitting is all about and how it can shave strokes off of score cards,” said Jon Last, President of Sports and Leisure Research Group, which conducted the research. “The magnitude of the differences in perceptions between those fit and not fit was among the most significant I’ve observed between two test populations in my 20+ years of researching American golfers.”
The highlights of the research findings include:
- 92% of those golfers who were custom fit for their new equipment on a launch monitor realized immediate benefits with their new equipment.
- 80% of custom fit golfers hit the ball more accurately and consistently.
- Those golfers who were custom fit were 22% more likely than those who were not to notice a significant improvement in their scores (two strokes or more per round and were 56% more likely to see their scores go down by more than five strokes per round).
- Those golfers who were custom fit were 57% more likely than those who were not to strongly agree their new equipment purchase was “the best that they had ever made.
- Those golfers custom fit on a launch monitor were 42% more likely to complete their equipment purchase faster than those who were fit in other ways (and 17% were more likely to buy their equipment on the same day that they were custom fit).
- Custom fit golfers spent 78% more than those who were not custom fit.
- 69% of custom fit golfers surveyed bought equipment immediately after the process.
The complete survey, methodology, video news release, high-resolution images and interviews along with materials for blogs and other news outlets can be found at www.customfityourgame.com.
