The 2012 PGA Merchandise Show has made some major changes to their show floor and overall program. If you’re attending the event January 26-28 at the Orange County Convention Center in Orlando, here’s what to expect.
Every major golf brand will be represented at the 2012 PGA Merchandise Show, which has not been the case over the past few years. Additionally, new destinations on the show floor will include the Fashion E Studio, Golf Business Solutions Zone and the ICG Connections Center. These features join popular destinations such as the Equipment Test Center, PGA Forum Stage and New Product Zone.
The 2012 PGA Merchandise Show floor will also include the country’s largest indoor golf range and equipment test center – Indoor Demo Days. Attendees will be able to experience hands-on testing of the newest equipment and the latest advances in technology from leading golf brands.
The Fashion E Studio will be a new interactive showcase of the latest golf fashion, styles, colors, fabrics, performance and trends from the leading brands in the industry. Fashion experts Argy Koutsothanasis and Annmarie Dodd will host live presentations throughout Show Week and highlight category killers, fitness apparel must-haves and the hottest trends in apparel and accessories.
Got a new golf product idea? You’ll want to be a part of the Inventor’s Spotlight, which is co-hosted by The United Inventors Association (UIA) and Invention Home. This section of the 2012 PGA Merchandise Show is a place for inventors to gauge interest from the golf community regarding new concepts.
If you’re involved with golf course management, you’ll be interested in the Golf Business Solutions Zone. Here you’ll find new ideas and solutions to facility management, revenue maximization and clubhouse utilization issues. Henry DeLozier, Principal of Global Golf Group, and Steve Graves, Founder and President of Creative Golf Marketing will provide complimentary business consulting appointments for attendees in the Golf Business Solutions Zone.
For more information, visit www.pgashow.com.
