Very few sports see the massive investment of research and design that the golf business sees on an annual basis. Each golf equipment manufacturer is looking for even the slightest advantage that could lead to a breakthrough and potentially high revenues.
Yet, despite all the efforts and the increased distances that the golf ball now travels, golf handicaps haven’t budged in decades. Now one golf company has decided to make it their mission to change the game and lower scores. Science and Motion Sports (SAM) has officially declared an assault on golf handicaps. SAM spokesman Jef Carr stated, “We have the technology, the science and the methodology to change golf.”
Science and Motion recently announced their new Instructor Certification Program which will equip and certify more instructors to spread the “gospel” of putting to reduce handicaps. A world wide web of Science and Motion Sports putting instructors are working toward lowering the handicaps of golfers, such as has never been done before.
From China, to Europe to the USA this group of select instructors is teaching teachers to better prepare golfers of all levels to play to lower scores. Together this small group, is working to dispel the myths of putting through science and application. One of these myths is about realistic expectations.
Eastern USA SAM representative Glen Coombe, The Putting Doctor said, “Golfers are blinded by the highlight reel. Television golf broadcasts show all of the long bomb putts but rarely show the average putt on tour. As a result amateur golfers work against themselves with higher expectations of miss or make when putting. Having more realistic expectations frees the golfer up to make an appropriate stroke and to be happier with the outcome. I talk to my students constantly about a putt that never had a chance. That putt left short or finishing below the hole. We work to make all of our putts pass the hole on the high side finishing within an appropriate circle behind the hole. We talk about these putts as having had a chance and our job having been done in a realistic manner. My students understand their miss or make percentage from distance and approach their putts with the though ‘never leave a putt short.”
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